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LVIMA Presentation 5/27

Thanks LVIMA and Shawn Rorick for the wonderful event. (*note: I just revised the .ppt to account for lack of animation on SlideShare.) Here is a copy of the presentation. Feel free to link to it (although the animation online doesn't work.) If you would like a copy of the original file,  please leave me a comment with your name, email, and company in the comments section of this post. Comments always appreciated. h

Facebook Analytics or Facebook Insights?

I just viewed a Facebook Insights video tutorial on John Haydon's Social Marketing for Non Profits site.  With a calm Mr. Rogers-like voice,  he does a great job illustrating the level of analytics and insights available to those who buy ads or create pages on FB. I recommend it for folks who are in the business of media analytics and were not aware of this (like me). Left me wondering how long until Facebook launches a web analytics application (like Y! or G Analytics) which allows marketers...

Will Ad Verification Tools Go Away?

To be clear, this is a real question, rather than a rhetorical "would those ad verification tools just @#$& go away!" These tools (such as AdXpose and DoubleVerify)  perform what seems to be a necessary service: to alert advertisers when their display ads appear in a way that breaches the explicit or implict contract with the publisher or network: below the fold; to the incorrect user segment; in the wrong geographic area, within questionable content. Like the "click fraud" exposés (a...

Cookie Window Pain

In the past month I have hear two very different approaches to cookie window, both delivered with equal amounts of hubris: 1. First is "we set our cookie windows to one day...and that is what we pay on" 2. Second is "we want a perpetual cookie." The first statement can lead to trouble because multiple touchpoints often contribute to an action, especially when richer-media and social media engagements are used. The second statement can also lead to trouble unless advanced analytics ar...

82% Search Clicks and 51% of Spend Navigational

Recently a few folks have asked me about navigational search (when consumers use a search engine with a clear idea of their destination.) I thought I would pull out a paper that I co-wrote (as second author) with Nico Brooks  in 2008. It was published by the academic International Journal of Electronic Business as paid content, and therefore did not receive wide distribution. Thanks to Nico, I think it was a pretty good paper. I was managing search media operations at Microsoft at the time, a...

Atlas Selected as Preferred Ad Server by IPG North America

I have been working with the great folks at IPG North America over past three months on the agreement referenced in the Forbes article below. I am super excited about the new Atlas ad serving relationship with IPG. http://www.forbes.com/2010/02/08/microsoft-interpublic-partnership-google-rivalry-for-madison-avenue-cmo-network-microsoft-advertising.html?boxes=Homepagechannels  Here are my top 5 key learnings from the creation of this relationship: 1. Do not understimate the power of "ref...

Google is Wrecking Doubleclick? Reports From London…

I am in London this week, and just met with an exec for a large digital agency here.  (I'm keeping my source anonymous.) "I'm going over to DoubleClick offices right now to show them this article" she (or he) said. "It's spot on."  Like I, she (or he) had received a few forwards of the same content, basically that Google is wrecking Doubleclick. (Hearing your competitor dismissed in a lovely British accent is truly a wonderful experience, thanks __________.) Here is the article: htt...

Social Networks Find Death

The MS social network and brand monitoring application LookingGlass uses algorithms to determine the correlation between keywords and keyword clusters to consumer sentiment.  Some of the linguists who worked on the original grammar checker for MS Word (back in the day) are now building and maintaining the machine learning that goes into LookingGlass. Interesting correlation:  our expert linguists in MS Research found a very high correlation between the occurence of the word "death" and th...