Josh Shatkin-Margolis, CEO of Magnetic, recently interviewed me for an iMedia series called All Marketers Are Geniuses. (Perhaps he was looking to disprove that hypothesis.... ) Thanks Josh for the fun interview. I've posted it below, and it's also here.
The area that has been most on my mind is reflected below in response to the question "how is online marketing falling short?" It's pretty clear that we, as an industry, have gotten so stuck on getting more, faster, and better data that we ...
