March, 2011Archive for

An RSVP to Google’s +1 party

Thanks to Covario's stellar PR and marketing team, Search Engine Land quoted part of the below here today. Below is my full-yet-brief take on Google's recent "+1" launch and impact to marketers. Net/net: marketers need not stress...the party has not started yet. But it could be rockin' when it does. Paid Search advertisers most likely  will see little or no impact from the “+1” in the short term, although the long term potential for “+1” as  an important lever could be very signific...