Thanks to Covario's stellar PR and marketing team, Search Engine Land quoted part of the below here today.
Below is my full-yet-brief take on Google's recent "+1" launch and impact to marketers.
Net/net: marketers need not stress...the party has not started yet. But it could be rockin' when it does.
Paid Search advertisers most likely will see little or no impact from the “+1” in the short term, although the long term potential for “+1” as an important lever could be very signific...