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Convenient Ploy to Brag about Sidney

When I was born, my parents sent telegrams to family members who were overseas at the time. My oldest boy is 10. When he was born, we used our cell phones to call family to announce his arrival. Our middle boy is 7. I sent emails from a coffee shop near the hospital where he was born. Sidney, our youngest, was born yesterday. I posted on Facebook from my mobile device in the hospital room. My heart is bursting with joy over little Sidney, and my brain is just a  bit stunned by the ev...

Wet Towel on Remessaging?

"Oh, you wanted to talk to my wife, hold on let me get her for you." [...] "Oh honey! There's a towel banner on the internet, do you want any??"

Will Affiliate Marketing Disappear?

Disclaimer:  I have not thought a ton about affiliate marketing in years, since we launched the practice at eonMedia in 2003 and wound it down to focus on paid search only by 2004. Recently, I was engaged in a conversation about the future of affiliate marketing. I then did a bit of digging. I could be missing something, but I can't see affiliate marketing, in its present state at least, becoming a growth industry. In fact, I can see how it might cease to exist completely, at least in its...

Google’s Hedge?

As reported in BrandRepublic on 2/3, Google  will put more muscle around a fee-based enterprise level cloud-based web analytics solution. As many of you know, Google currently attracts a lot of smaller advertisers with it's free Google Analytics and has also continued to support the legacy Urchin advertiser-hosted software distributed through resellers. It's clear that with this decision, Google will address the top end of the market, currently dominated by Omniture/Adobe and CoreMetrics/IBM at...