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LVIMA Presentation 5/27

Thanks LVIMA and Shawn Rorick for the wonderful event. (*note: I just revised the .ppt to account for lack of animation on SlideShare.) Here is a copy of the presentation. Feel free to link to it (although the animation online doesn't work.) If you would like a copy of the original file,  please leave me a comment with your name, email, and company in the comments section of this post. Comments always appreciated. h

Facebook Analytics or Facebook Insights?

I just viewed a Facebook Insights video tutorial on John Haydon's Social Marketing for Non Profits site.  With a calm Mr. Rogers-like voice,  he does a great job illustrating the level of analytics and insights available to those who buy ads or create pages on FB. I recommend it for folks who are in the business of media analytics and were not aware of this (like me). Left me wondering how long until Facebook launches a web analytics application (like Y! or G Analytics) which allows marketers...

Will Ad Verification Tools Go Away?

To be clear, this is a real question, rather than a rhetorical "would those ad verification tools just @#$& go away!" These tools (such as AdXpose and DoubleVerify)  perform what seems to be a necessary service: to alert advertisers when their display ads appear in a way that breaches the explicit or implict contract with the publisher or network: below the fold; to the incorrect user segment; in the wrong geographic area, within questionable content. Like the "click fraud" exposés (a...

Digital Sausage (for Managers)

Good digital marketers know to value  output over the input. As a matter of fact, the input “hits” is a term that got the industry so much trouble that we don’t even call it that any more when we talk about impressions. Impressions, clicks, conversion rate, average sales amount, lifetime value of a customer are all inputs that go into the most important output: profitable revenue (ROI).  [Note, this can be over time (LTV) or transactional]. This accountability for output vs. input is not news...