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Cookie Window Pain

In the past month I have hear two very different approaches to cookie window, both delivered with equal amounts of hubris: 1. First is "we set our cookie windows to one day...and that is what we pay on" 2. Second is "we want a perpetual cookie." The first statement can lead to trouble because multiple touchpoints often contribute to an action, especially when richer-media and social media engagements are used. The second statement can also lead to trouble unless advanced analytics ar...

Like Data for Chocolate

In my career, and often at home, I use data to answer key questions:  At work: "how much should we charge...how should we allocate resources...what is the right incentive compensation plan...how do we measure the financial impact?" are some examples. At home: "should I buy or lease...should I clean my own gutters...should we get a season ski pass"? These questions are pretty straight forward, and I know that for many of you, upon reading these questions, you immediately see the Excel formu...