digitalCMO.com

82% Search Clicks and 51% of Spend Navigational

Recently a few folks have asked me about navigational search (when consumers use a search engine with a clear idea of their destination.) I thought I would pull out a paper that I co-wrote (as second author) with Nico Brooks  in 2008. It was published by the academic International Journal of Electronic Business as paid content, and therefore did not receive wide distribution. Thanks to Nico, I think it was a pretty good paper. I was managing search media operations at Microsoft at the time, a...

Brent Turner on Management: Digital Leader Project (part 2)

This is the second installment of the digitalCMO Digital Leader Project. The objective: to hear perspectives on leadership and management directly from some of the most senior digital marketers. (The first installment is here, where we heard from the CMO of The Vitamin Shoppe Lou Weiss.) In this installment we hear from Brent Turner. Brent is EVP of Call Products at Marchex. Before that, Brent held executive roles in digital advertising product management at Microsoft Advertising and aQuantiv...

Manager Focus: Career Discussions

Microsoft requires all people managers to conduct Midyear Career Discussions (MYCDs) with each direct report. These include a discussion between both parties on the following:  Assessments on trend toward completion of annual objectives; Assessment of the level of employee’s competencies in the role; Choices, decisions, and considerations around the employee's next career move Like many internal things at Microsoft, this process is supported through several workflow tools, templates, ...

Digital Leader Project (Part 1): Lou Weiss, CMO, The Vitamin Shoppe

This is the first installment of the digitalCMO Digital Leader Project.  The objective: to hear perspectives on leadership and management directly from some of the most senior digital marketers. For the first installment the digitalCMO Digital Leader Project, I welcome Lou Weiss, CMO of  The Vitamin Shoppe.  The Vitamin Shoppe is a specialty retailer and direct marketer of vitamins, minerals, herbs, supplements, sports nutrition and other health and wellness products with over 400 locations i...