digitalCMO.com

“Don’t Micromanage, but have Microinterest”

I enjoyed reading Tachi Yamada's perspectives on management today in the Sunday NYT Corner Office section. Mr. Yamada is president of the Bill & Melinda Gates Foundation’s Global Health Program. While not explicitly applicable to digital marketing management, two of his comments address relevant facets of our industry: dealing effectively with details; and leading change. 1. "I dont' micromanage, but I have microinterest."  What a great distinction. I try not to micromanage as well, but s...

How to be a Great Digital Marketing Manager

One of my challenges over the past 5 years has been helping stellar individual contributors (IC's = people with no direct reports) become excellent people and business managers upon promotion. I found that exceptional ICs were often challenged with the transfer of their considerable skills to their new role as manager.  As a result,  I created- and continue to iterate -  the following Expectations of a Manager, which I share and periodically revisit with the front line managers in my business. I...

Atlas Selected as Preferred Ad Server by IPG North America

I have been working with the great folks at IPG North America over past three months on the agreement referenced in the Forbes article below. I am super excited about the new Atlas ad serving relationship with IPG. http://www.forbes.com/2010/02/08/microsoft-interpublic-partnership-google-rivalry-for-madison-avenue-cmo-network-microsoft-advertising.html?boxes=Homepagechannels  Here are my top 5 key learnings from the creation of this relationship: 1. Do not understimate the power of "ref...

Google is Wrecking Doubleclick? Reports From London…

I am in London this week, and just met with an exec for a large digital agency here.  (I'm keeping my source anonymous.) "I'm going over to DoubleClick offices right now to show them this article" she (or he) said. "It's spot on."  Like I, she (or he) had received a few forwards of the same content, basically that Google is wrecking Doubleclick. (Hearing your competitor dismissed in a lovely British accent is truly a wonderful experience, thanks __________.) Here is the article: htt...