digitalCMO.com

Social Networks Find Death

The MS social network and brand monitoring application LookingGlass uses algorithms to determine the correlation between keywords and keyword clusters to consumer sentiment.  Some of the linguists who worked on the original grammar checker for MS Word (back in the day) are now building and maintaining the machine learning that goes into LookingGlass. Interesting correlation:  our expert linguists in MS Research found a very high correlation between the occurence of the word "death" and th...

Jumping the Shark Part II: “Underdogs to Top Dogs” (AdWeek)

AdWeek's Brian Morrissey draws a distinction in his insightful article "Web Shops Go From Underdogs to Top Dogs" which is similar (but backed up with better examples and quotes)  to the one I made in my previous post on digital agencies "jumping the shark vs. carrying the torch."   What I like about Brian's article is it suggests that to continue their relevance, these companies are pushing to create  (to paraphrase his quote from Barry Wacksman @ R/GA) agencies for a "digital age" vs. "a digita...

Field Notes: Are Digital Agencies Bearing the Torch or Jumping the Shark?

In the past few months I have met with over 20 executives at digital agencies – big, small, holding company-affiliated and independent. Each of these conversations included agency strategy. My conclusion is that  digital agencies, or at least executives within these agencies, loosely fall into two camps. The distinction between these two camps is the following: The first is the Torch Bearers. Torch Bearers understand the legacy of great brands and great advertising, and strive to extend it in...