digitalCMO.com

Leftover Turkey: On Google 4 Years Ago…

I wrote the following article for MediaPost in 2005, when I was VP, Search at Razorfish, the digital agency which at that time had the largest spend on Google. http://www.mediapost.com/publications/index.cfm?fa=Articles.showArticle&art_aid=36112 Back then, my perspective was mainly around search. From a broader digital marketing technology perspective four years later, I am still unsure of Google's intent around or impact on digital agencies I have spoken to enough execs at digi...

Must wash hands before serving ads

Atlas Publisher is a publisher-side ad server. It works on behalf of the publisher to make an ad call when a publisher needs an ad on its own page.  It’s about as different from a third party ad server (or advertiser ad server) as you can get. The third party (or advertiser) ad server works on behalf of the advertiser to select in real time the ad to be placed on the publishers site, and it measures and tracks clicks, conversions, and other “extended data”.  Confusing the two is like confusing s...

Digital EQ

Great leaders have -  and demonstrate - emotional intelligence (EQ). I'm not sure how much I was born with, but I do work on  building my emotional intelligence over time.     Daniel Goleman writes a ton on it, and suggests its importance may even be greater than IQ. Are there unique ways in which EQ shows up in digital marketing? One distinction in EQ within digital marketing  could be that we all communicate via our digital footprints - in many cases before we communicate real time, or i...

Curtains & Dogfood

I pass this indudstrial building everyday on my bike commute to work. What's wrong with this picture? Does your workplace practice what it preaches in  digital marketing???

Digital Scheherazade

I ran the SEM eonMedia in 2002-2004, before it was sold to aQuantive. During the beginning of this period, sites like Fuckedcompany reported daily layoffs  and ad firms going under. But at eonMedia we had a waiting list of customers waiting to be onboarded. I asked one client - an online travel site -  why they were investing so much in search while bodies were falling ot the left and right. Here is what they said: "I know for each dollar I spend, I get $10 back in sales. I can prove my wo...