digitalCMO.com

Trading the silver spoon for the pink slip

When I started at Microsoft three years ago, I heard two seemingly contradictory themes - coming from the front lines. Those themes: I am not challenged I struggle to feel like I can make an impact Huh? How can both statements work together? How can you not be challenged and, at the same time, know that you are not making an impact on the organization.  Over time, I realized that there was a pervasive sense of entitlement, particularly among  millenials. Now it’s easy to understan...

What’s holding us back?

I like digital marketing because it evolved in my lifetime. I like  it because it blends the art of marketing with the science of analytics. I like it because it's a stable job but also new enough that huge innovations are not only possible, but achievable.  And if that’s not enough: at the ripe age of 40  it’s what I got. So here is what I mean by the convergence of digital marketing and leadership: Digital marketing experts abound. I was on a panel last week in Ft. Worth (Range Online...